Marketing can be any strategy that a company uses to expose and promote its brand to customers and make a stronger custom-brand affiliation. Writing a marketing dissertation involves the concepts of advertisement, direct and indirect marketing campaigns, theory of AIDA (Attention-Interest-Desire-Action) and many other pertaining concepts and theoretical models.
A well constructed marketing dissertation should depict the student’s tight grip on the marketing concepts and strategies. A well written marketing dissertation would include the following elements:
- Critical observation
- Strategy Evaluation
- Decision making
It must be creative enough to keep the reader engaged in the matter. Like all dissertations, a marketing dissertation also involves thorough and in-depth research with demonstration of an argument in response to a central idea. Through dissertation, students’ concepts with the ability to demonstrate them in relation to in depth research and study are checked.
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