What does a marketing research analyst do?

What does a marketing research analyst do?


The job and responsibilities of an average marketing research analyst can vary depending on the employer and the scope of the job itself. Hence, different companies expect different attributes. However, the crucial elements that are required by all companies are as follows.

  • Market research analysts have to devise ideas and formulate plans to collect data through various methods. Hence, you should be well-learned about focus groups, surveys, questionnaires, qualitative and quantitative analysis, public polls, etc. Moreover, you should have an understanding of how to interpret such data.
  • Once you’ve gathered and analyzed the data, you should have proper skills to explain this information to others in an attractive but simple manner. Hence, you will be required to design and produce presentations that are informative, to-the-point, and visually attractive. In addition to this, you will have to use graphs, charts, and other visuals to stimulate the clients and customers. The idea is to better inform, and if needed, modify their decisions. This is basically campaigning of the product in the market. Therefore, the more elaborative you are, the better.
  • Another aspect of the interpretation of data is the know-how of statistical tools. How else would you be able to formulate charts and graphs if you lack a basic understanding of statistical tables and reports?
  • The most important quality of a good marketer is that they are great at convincing. A market research analyst has to visually show clients how and why marketing behavior is becoming a trend. You have to predict the result and impact of the product in the market and assess how the consumers will respond to it.
  • Marketing analysts also have to measure and inform their clients about the effectiveness of different strategies and programs in the long run.


What industry employs marketing research analysts?

This is a common question that marketing students ask. The answer is pretty positive as it has been observed that management, science, technical, and advertising agencies actively search for candidates that are professional marketing research analysts. In fact, the industry of public relations also looks searches for such individuals.

However, the question remains: What educational requirements or practical skills are assessed before marketing research analysts are employed? You can have the theoretical training, but that doesn’t mean you can demonstrate it practically. Therefore, many marketing students end up becoming essay writers UK as their information is limited to words, instead of actions.

Education, Training, and Certification

Typically, companies look for candidates who have a bachelor’s degree in marketing. The most commonly taught courses in this degree are market research, statistics, consumer behavior, computer science, mathematics, business administration, and communications. Contrary to popular belief, an MBA is not necessary to get the job. However, if you’re searching for a position at the leadership front, then an MBA is necessary. Moreover, additional certifications aren’t essential, but they help in demonstrating your knowledge in the field.

Skills and Competencies of Market Research Analysts

The most fundamental training that a marketer needs to possess is that of mathematical and analytical skills. They are critical in the analysis of data and its interpretation. Furthermore, the candidate should have the ability to manage multiple tasks simultaneously. You should also have the ability to stand in front of multiple strangers and endorse your product.

For this purpose, you need to refine your interpersonal skills. The ability to work well with different mindsets and egos is rarely found in people. Therefore, you must work on it and be prepared to handle difficult personalities with positivity and reassurance.

Finally, you should also have a proper understanding of computerization. Having a solid grasp on digital models and tools is an asset. Apart from this, Microsoft word, excel, and PowerPoint is fundamental.  Moreover, familiarity with statistical software like SPSS, SAS, WinCross, etc. is also beneficial.

Being in the field of marketing is an experience of a lifetime. It gives you a high that you will probably never experience otherwise. However, if you don’t consider yourself a team player, then this job might be challenging for you. You simply need to have a passion for working and the ability to adapt to different circumstances accordingly.